Galih Ginanjar Nafi Bau Ikan Masin Rujuk Pada Bau Kemaluan Fairuz A. Rafiq
Services marketing
Services
marketing is a
specialised branch of marketing. Services marketing emerged
as a separate field of study in the early 1980s, following the recognition that
the unique characteristics of services required different strategies compared
with the marketing of physical goods.
Services
marketing typically refers to both business to consumer (B2C)
and business-to-business (B2B)
services, and includes marketing of services such as telecommunications services, financial services, all types of
hospitality, tourism leisure
and entertainment services, car rental services, health care services and professional services and
trade services. Service marketers often use an expanded marketing mix which consists of
the seven Ps: product, price, place, promotion,
people, physical evidence and process. A contemporary approach, known as service-dominant
logic, argues that the demarcation between products and services that
persisted throughout the 20th century was artificial and has obscured that
everyone sells service. The S-D logic approach is changing the way that
marketers understand value-creation and
is changing concepts of the consumer's
role in service delivery processes.
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